Valor Coffee: Passion Brewed into Every Single Cup

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Many people start their day with a cup of coffee but feel like something is missing. They want more than just caffeine; they’re looking for a cup filled with passion and flavor. Valor Coffee offers just that, with its commitment to bringing the best out of every bean.

Founded by Riley Westbrook and Ross Walters in North Atlanta, this coffee shop and roaster has quickly made a name for itself.

This blog post will guide you through what makes Valor Coffee stand out from the crowd. From their unique offerings to how they engage with the community, we’ll cover it all. By the end, you’ll know why your next coffee should be from Valor Coffee.

Get ready to experience coffee like never before!

The Story Behind Valor Coffee

Riley Westbrook and Ross Walters, fueled by their shared passion for coffee, launched Valor Coffee in North Atlanta. Their journey started with a simple goal: to create a coffee experience that uplifts and inspires everyone who walks through their doors.

The founders combined their knowledge of beans, brewing techniques, and barista artistry to carve out a space where coffee is not just consumed but celebrated.

Valor Coffee quickly grew into more than just another café. It became a hub where the team of fun, genuine individuals could share their passion for serving high-quality espresso drinks, lattes, cappuccinos, and unique blends like the Valor Blend® Single Serve Cups.

Valor. Valorcao a la taza. Cocoa Powder
Valor. Valorcao a la taza. Cocoa Powder
Valor. Valorcao a la taza. Cocoa Powder
Our Score

Indulge in the rich and velvety taste of Valorcao a la taza Cocoa Powder for Hot Chocolate. Crafted by VALOR, a renowned brand from Spain, this cocoa powder is specially formulated to create the perfect cup of hot chocolate. Each pack contains 500g (1.1lb) of premium cocoa powder, ensuring you have plenty to enjoy with friends and family. Gluten-free and authentically Spanish, it's the ideal choice for cozy evenings or gatherings. Elevate your hot chocolate experience with Valorcao's rich aroma and smooth texture.

  • Authentic Spanish Flavor:Crafted in Spain by VALOR, this cocoa powder offers the authentic taste of traditional Spanish hot chocolate.
  • Gluten-Free: Perfect for those with dietary restrictions, this cocoa powder is gluten-free, allowing everyone to enjoy its rich flavor without worry.
  • Value Pack: With two bags of 500g (1.1lb) each, you get ample supply to satisfy your hot chocolate cravings or to share with loved ones, making it a great value for money.
  • Packaging: Some users may find bag packaging less convenient than containers with resealable lids, risking spillage or storage challenges.
  • Limited Flavor Options: While the chocolate flavor is rich and satisfying, those seeking variety may find the lack of alternative flavor options disappointing.
  • Availability: Availability may vary by location, potentially making repurchasing difficult if not locally accessible.

With every cup brewed to perfection using 100% Arabica Beans for that bold profile with a smooth smoky finish, they ensure each visit turns into an unforgettable aroma-packed adventure.

Now let’s explore what Valor Coffee offers its patrons beyond the remarkable story of its inception.

Valor Coffee’s Offerings

Discover Valor Coffee’s extensive range of offerings, including specialty coffee, espresso drinks, and a captivating pour-over bar experience. Whether you prefer whole bean or ground coffee, Valor Coffee has the perfect blend to suit your taste preferences.

Specialty coffee

Valor Coffee takes pride in its specialty coffee offerings, crafted with the finest 100% Arabica beans. The Valor Blend® Single Serve Cups and Condor chocolate blend showcase their commitment to bold flavors.

With roasted-to-order beans, customers can savor an array of delicious options like raspberry garnished brews and artisanal espresso creations. Whether you prefer the convenience of single-serve cups or enjoy grinding your own whole beans at home, Valor Coffee’s specialty coffee lineup is designed to cater to every flavor preference.

Visitors can also indulge in the unique pour-over bar experience at their Alpharetta and Dunwoody locations, where coffee enthusiasts can witness a meticulous brewing process that brings out rich aromas and distinct flavors.

Espresso drinks

Valor Coffee offers a range of expertly crafted espresso drinks for those seeking a rich and flavorful coffee experience. The menu includes classic options like lattes, cappuccinos, and macchiatos, as well as signature creations such as the Valor Blend® Single Serve Cups made from 100% Arabica Beans.

Each beverage is carefully prepared using the finest ingredients to ensure a bold profile with a smooth, smoky finish that embodies the unique character of Valor Coffee’s roasts.

This extensive selection caters to every preference, whether you enjoy the indulgent richness of an espresso shot or prefer savoring the velvety texture of a perfectly frothed latte.

Pour over bar

Transitioning from the rich and intense flavors of espresso drinks, Valor Coffee offers an exceptional experience with their pour over bar. This method allows customers to savor a meticulously prepared cup of coffee made to perfection, bringing out the unique characteristics of each batch.

With this approach, patrons have the opportunity to explore different flavor profiles and enjoy a freshly brewed cup tailored to their preferences.

When it comes to the pour over bar at Valor Coffee, visitors can expect a personalized brewing process that unlocks the distinct qualities of their specialty beans. The exquisitely crafted pour over coffee is designed to enhance your appreciation for the intricate flavors and aromas found in every sip—truly a treat for any coffee enthusiast seeking more than just an ordinary brew.

Whole bean and ground coffee

Valor Coffee offers an array of whole bean and ground coffee options for those seeking premium quality at home. The Valor Blend® Single Serve Cups are meticulously crafted from the finest 100% Arabica Beans, delivering a bold profile with a smooth, smoky finish in every cup.

Additionally, customers can subscribe to the Freethrow Subscription service for access to Valor Coffee’s staple beans – consistently excellent brews right at your fingertips.

For those who prefer to handcraft their perfect cup of coffee, this coffee also provides a range of specialty blends available in whole bean form. From the rich blend made from Condor chocolate and raspberry to other unique offerings on their menu, there’s something tailored for every coffee lover’s palate.

What Makes Valor Coffee Unique

Valor Coffee sets itself apart by infusing every aspect of its business with a deep commitment to uplifting people through the power of coffee. Their support for Folds of Honor and their bold, smoky roasting profile showcase their dedication to making a meaningful impact through each cup.

Passion for uplifting people through coffee

Uplifting people through coffee is at the core of Valor Coffee’s mission. Consequently, the founders, Riley Westbrook and Ross Walters, are committed to making a positive impact with every cup served.

Moreover, they believe that a great cup of coffee can brighten someone’s day and ultimately uplift the community as a whole. This commitment is evident in their support for Folds of Honor, an organization that provides educational scholarships to spouses and children of America’s fallen and disabled service-members.

Furthermore, Valor Coffee goes beyond just providing exceptional coffee; they actively seek to create a sense of joy and connection through their passion for uplifting others. It underpins everything they do, from serving up specialty brews to engaging with customers on social media platforms.

Support for Folds of Honor

Valor Coffee proudly supports Folds of Honor, a nonprofit organization providing educational scholarships to the spouses and children of America’s fallen and disabled service members. Moreover, the team at Valor Coffee believes in giving back to those who have made significant sacrifices for our country.

Through offering support to Folds of Honor, Valor Coffee customers can directly contribute to this noble cause with every purchase they make.

Additionally, this initiative is just one way that this coffee actively gives back and makes a positive impact on the community.

Roasting to a bold profile with a smooth, smoky finish

Valor Coffee’s signature Valor Blend® Single Serve Cups are crafted from the finest 100% Arabica Beans and roasted to achieve a bold profile with a smooth, smoky finish. This unique roasting process cultivates a rich flavor that is both robust and nuanced, offering an unparalleled coffee experience for aficionados seeking depth in their brew.

The result is a satisfyingly bold cup of coffee with hints of smoky richness that captivate the senses, making it an exceptional choice for those who appreciate complexity and depth in every sip.

Experience Valor Coffee

Experience Valor Coffee by visiting their Alpharetta and Dunwoody locations, engaging with their podcast and social media, and exploring the various purchase options including online, wholesale, or in-house.

Enjoy the amenities and community involvement that add to the unique experience of interacting with this coffee.

Visiting their Alpharetta and Dunwoody locations

When you visit Valor Coffee’s Alpharetta and Dunwoody locations, you’ll experience a warm and inviting atmosphere where the enticing aroma of freshly roasted coffee fills the air. The friendly and knowledgeable staff are dedicated to creating an exceptional coffee experience for every customer.

At both locations, you can indulge in expertly crafted espresso drinks, savor flavorful pour-over brews, or choose from their selection of specialty coffees. Whether it’s to enjoy your favorite cup onsite or grab whole bean or ground coffee to brew at home, Valor Coffee’s Alpharetta and Dunwoody cafes offer a delightful space for all coffee enthusiasts.

Engaging with their podcast and social media

You can immerse yourself in Valor Coffee’s world by tuning in to their engaging podcast and following their vibrant social media accounts. Stay updated on the latest coffee trends, behind-the-scenes peeks, and community events directly from the passionate team at Valor Coffee.

Dive into insightful discussions on all things coffee and connect with like-minded individuals who share your love for a great brew. Follow Valor Coffee’s Instagram to unlock exclusive content, captivating visuals, and stay connected with a community of fellow coffee enthusiasts just like you.

Purchase options (online, wholesale, in-house)

Customers have three convenient options for purchasing Valor Coffee: online, wholesale, or in-house. When buying online, customers can browse and select from a range of whole bean and ground coffee options available on the Valor Coffee website.

Additionally, for those interested in stocking their shelves with this coffee products, the wholesale option offers bulk purchases tailored towards retail businesses and offices. In-house purchase is perfect for those who prefer to experience the aromatic allure firsthand by visiting either the Alpharetta or Dunwoody locations to pick up fresh beans or savor a cup brewed by expert baristas.

Online customers can easily make their selections from an array of specialty coffee blends while also having access to exclusive offerings such as the Valor Blend® Single Serve Cups.

Wholesale buyers will find that they can source high-quality beans directly from Valor Coffee at scale, ensuring a consistent supply of outstanding coffee for their patrons without compromise.

Amenities and community involvement

Valor Coffee goes beyond just serving exceptional coffee; their cafes are inviting spaces ideal for meeting friends, catching up on work, or simply enjoying a quiet moment. With comfortable seating and free Wi-Fi, patrons can relax while savoring their favorite brew.

The community is at the heart of Valor’s mission, as evidenced by their support for Folds of Honor – providing educational scholarships to spouses and children of America’s fallen and disabled service members.

Additionally, through their podcast and social media platforms, this coffee actively engages with its audience and creates a sense of fellowship among coffee enthusiasts. Whether you’re visiting one of their locations or partaking in the online experience, you’ll find that community involvement is an integral part of what makes this coffee unique.


Passionate individuals fuel Valor Coffee, roasting premium blends with rich and smoky profiles. Engage with their community on Instagram, in-store, or through their podcast for an immersive experience.

With a dedication to serving quality coffee and supporting charitable causes, this coffee offers more than just a cup of joe – it’s an opportunity to savor and support something truly special.


1. What is Valor Coffee?

Valor Coffee is a brand that puts passion into every single cup, offering both whole bean and brewed coffee options for coffee lovers.

2. Can I buy whole bean coffee from Valor Coffee?

Yes, you can purchase whole bean coffee from Valor Coffee to enjoy freshly ground coffee at home.

3. How does Valor Coffee ensure quality in every cup?

Valor Coffee ensures quality by carefully selecting beans and brewing with passion to deliver the best taste in every single cup.

4. Is there a difference between the brewed coffee and whole bean options at Valor Coffee?

The main difference is convenience; while brewed coffee is ready to drink, whole bean coffee allows you to grind and brew your own fresh cup according to your preference.


Rachel Buyan

Greetings, I'm Rachel Buyan, and my world revolves around the realm of niche coffee. My journey has been one of endless fascination, from traversing distant coffee farms and delving into their unique cultures, to fine-tuning brewing techniques that transform each cup into a masterpiece. This isn't just a passion—it's a way of life. Through my explorations and experiences, I've cultivated an intimate understanding of the intricate flavors and aromas that define exceptional coffee. Join me in this captivating journey as we unearth the finest beans, celebrate the craft of coffee, and create moments worth savoring.

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